Description: Marketing and Finance : Creating Shareholder Value, Paperback by McDonald, Malcolm; Smith, Brian D.; Ward, Keith, ISBN 1119953383, ISBN-13 9781119953388, Brand New, Free shipping in the US Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value.
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Book Title: Marketing and Finance : Creating Shareholder Value
Number of Pages: 288 Pages
Language: English
Publication Name: Marketing and Finance : Creating Shareholder Value
Publisher: Wiley & Sons, Incorporated, John
Subject: Marketing / General, Methodology, Corporate Finance / Valuation, Corporate Finance / General
Item Height: 0.6 in
Publication Year: 2013
Item Weight: 20 Oz
Type: Textbook
Author: Brian D. Smith, Malcolm McDonald, Keith Ward
Subject Area: Social Science, Business & Economics
Item Length: 9.7 in
Item Width: 7.4 in
Format: Trade Paperback
