Description: Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six Sigma, Knolwedge Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, is because of a structured approach to market segmentation. Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition provides a structured, no-nonsense approach to getting market segmentation right. It is an essential text for professionals and students based on a wealth of practical experience and packed with examples and easily used checklists.
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EAN: 9781118432679
UPC: 9781118432679
ISBN: 9781118432679
MPN: N/A
Book Title: Market Segmentation - How to Do It and How to
Item Length: 24.4 cm
Number of Pages: 512 Pages
Language: English
Publication Name: Market Segmentation: How to Do It and How to Profit from It
Publisher: John Wiley & Sons INC International Concepts
Publication Year: 2012
Subject: Marketing
Item Height: 244 mm
Item Weight: 947 g
Type: Textbook
Author: Malcolm Mcdonald
Item Width: 188 mm
Format: Paperback
