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Book Title: Market Segmentation: How to Do It and How to Profit from It
Publication Date: 2012-10-12
Edition Number: 4
Number of Pages: 512 Pages
Publication Name: Market Segmentation : How to Do It and How to Profit from It
Language: English
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2012
Item Height: 1.1 in
Subject: Marketing / General
Features: Revised
Item Weight: 35.3 Oz
Type: Textbook
Subject Area: Business & Economics
Item Length: 9.6 in
Author: Malcolm McDonald
Item Width: 7.4 in
Format: Trade Paperback