Description: Market Segmentation Analysis Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Understanding It, Doing It, and Making It Useful Author(s): Sara Dolnicar, Bettina Gr?n, Friedrich Leisch Format: Paperback Publisher: Springer Verlag, Singapore, Singapore Imprint: Springer Verlag, Singapore ISBN-13: 9789811342486, 978-9811342486 Synopsis This book is published open access under a CC BY [url] license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a?vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
Price: 37.86 GBP
Location: Aldershot
End Time: 2024-12-27T13:59:50.000Z
Shipping Cost: 28.62 GBP
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Book Title: Market Segmentation Analysis
Number of Pages: 324 Pages
Language: English
Publication Name: Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful
Publisher: Springer Verlag, Singapore
Publication Year: 2019
Subject: Government, Mathematics, Marketing
Item Height: 235 mm
Item Weight: 718 g
Type: Textbook
Author: Sara Dolnicar, Bettina Grun, Friedrich Leisch
Series: Management for Professionals
Item Width: 155 mm
Format: Paperback
