Market Research Methods in the Sports Industry by Jasenko Ljubica (English) Hard

Description: FREE SHIPPING UK WIDE Market Research Methods in the Sports Industry by Jasenko Ljubica, Neven Šerić The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Whetherprofessional or amateur, sports businesses must develop their brand and imageto meet the expectations of a diverse environment, consisting of fans,sponsors, and other stakeholders. The value and instruments of market researchcan provide the required resources for sports businesses to realize theirplans.In Market Research in the Sports Industry,Jasenko Ljubica and Neven Seric provide a comprehensive elaboration of marketresearch methods to be used by sports businesses. The book identifies andexplains the most effective uses of market research, drawing upon real-lifecase studies. The application of the methodspresented in this book, ranging from the simplest - monitoring the environment- to the most complex sampling methods, can significantly contribute to thedevelopment of sports businesses by increasing the number of members, sponsors,followers and fans.The book will beinvaluable for researchers, educators and students of Sports Management andMarketing, and it will also prove useful to sporting professionals seeking togain a competitive edge in the market. Author Biography Neven Seric, Ph.D., is Professor of Marketing at the University of Split (Croatia), Faculty of Economics. His research interests include Market Research in Tourism; Marketing Strategy in Tourism; Business Logistics; Hotel Business Marketing and Product Management. He is a visiting professor at a number of institutions in Austria, Slovenia, and Bosnia and Herzegovina, and serves as a member of the editorial and reviewing boards for several academic journals in Europe and the US. With two decades of executive experience in various industries, he served as a consultant for marketing management projects in sports and tourism and as an IPA EU projects consultant. Jasenko Ljubica, Ph.D., is Assistant Professor of International Business at Tec de Monterrey (Mexico) and a visiting professor at Universidad de Rosario (Colombia). He is passionate about researching expatriate phenomena entailing (but not limited to) cognition and decision-making, innovation and knowledge transfer and behavioral ethics, while also specializing in research methods in management sciences. He spent a decade serving in tourism, consulting, trade and sports industries in top-level positions, earning professional and public recognition. Table of Contents Chapter 1. Introduction to Market Research in the Sports IndustryChapter 2. Motives for Market Research in the Sports IndustryChapter 3. Simple Market Research in the Sports IndustryChapter 4. Business Intelligence (BI) in Market Research in the Sports IndustryChapter 5. Secondary Data in Market Research in the Sports IndustryChapter 6. Exploratory Research in the Sports IndustryChapter 7. Descriptive Research in the Sports IndustryChapter 8. Primary Data in Market Research in the Sports IndustryChapter 9. Sampling and Types of Samples for Market Research in the Sports IndustryChapter 10. Qualitative Market Research in the Sports IndustryChapter 11. Field Implementation of Market Research in the Sports IndustryChapter 12. Analysis of the Market Research Results in the Sports Industry Review This book analyzes market research methods used by sports businesses. It describes motives for market research in the industry, approaches to market research, and objectives and types; simple market research methods; business intelligence; secondary data research; exploratory research; descriptive research; the use of primary data; sampling and types of samples; qualitative market research methods; field implementation of market research methods; and analysis of market research results. -- Annotation ©2018 * (protoview.com) * Review Quote This book analyzes market research methods used by sports businesses. It describes motives for market research in the industry, approaches to market research, and objectives and types; simple market research methods; business intelligence; secondary data research; exploratory research; descriptive research; the use of primary data; sampling and types of samples; qualitative market research methods; field implementation of market research methods; and analysis of market research results. Details ISBN1787541924 Author Neven Šeri Publisher Emerald Publishing Limited Year 2018 ISBN-10 1787541924 ISBN-13 9781787541924 Format Hardcover Imprint Emerald Publishing Limited Place of Publication Bingley Country of Publication United Kingdom Affiliation The Monterrey Institute of Technology and Higher Education Mexico Media Book DEWEY 659.19796 Pages 256 Publication Date 2018-05-29 Language English UK Release Date 2018-05-29 AU Release Date 2018-05-29 NZ Release Date 2018-05-29 Alternative 9781787541917 Audience Professional & Vocational Replaced by 9781837534470 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. 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