Market Opportunities for Low-Cost Carriers in China: A strategic market assessme

Description: Market Opportunities for Low-Cost Carriers in China by Philip Hofbauer Since the emergence of LCCs on the markets in North America, Europe and Southeast Asia, this business strategy has gained much attention by researcher as well as the public. As this business strategy was highly successful and profitable in these markets, the first privately-owned airlines in China are tapping into this field. The author analyzes the Chinese domestic airline market from a strategic and comprehensive perspective applying Porters Five-Forces theory of market competition as well as a PEST analysis. In the second part, customer expectations of Chinese airline passengers are collected through a field survey and are investigated with regard to the traditional features of LCCss. By combining both analyses, the author finds an increasingly deregulated market that already allows many features of the LCC strategy to work, while identifying still existing barriers that are obstacles for LCCs. In his conclusion, the author presents suggestions and recommendations for possible entrepreneurs and investors as well as the respective regulatory bodies to create a market environment that brings increased consumer benefits to the Chinese passengers. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Since the emergence of LCCs on the markets in North America, Europe and Southeast Asia, this business strategy has gained much attention by researcher as well as the public. As this business strategy was highly successful and profitable in these markets, the first privately-owned airlines in China are tapping into this field. The author analyzes the Chinese domestic airline market from a strategic and comprehensive perspective applying Porters Five-Forces theory of market competition as well as a PEST analysis. In the second part, customer expectations of Chinese airline passengers are collected through a field survey and are investigated with regard to the traditional features of LCCss. By combining both analyses, the author finds an increasingly deregulated market that already allows many features of the LCC strategy to work, while identifying still existing barriers that are obstacles for LCCs. In his conclusion, the author presents suggestions and recommendations for possible entrepreneurs and investors as well as the respective regulatory bodies to create a market environment that brings increased consumer benefits to the Chinese passengers. Author Biography Philip Hofbauer, M.A.,MBA, International Business Studies at the University of Hamburg and ECUST Shanghai. He works as a consultant for PricewaterhouseCoopers Germany and is a member of the firms Aerospace & Defence industry network. Details ISBN3639278577 Author Philip Hofbauer Year 2010 ISBN-10 3639278577 ISBN-13 9783639278576 Media Book Format Paperback Publication Date 2010-07-22 Pages 108 Short Title MARKET OPPORTUNITIES FOR LOW-C Language English Subtitle A strategic market assessment of Chinas aviation industry UK Release Date 2010-07-22 Imprint VDM Verlag Country of Publication Germany Illustrations black & white illustrations Publisher VDM Verlag Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:132426279;

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