Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Market Mediations: Semiotic Investigations On Consumers, Objects And BrandsISBN13:9781349506224ISBN10:1349506222Author:Heilbrunn, B. (Author)Description:Market Mediations Offers A Fresh Way To Look At Consumption Practices, Design And Branding Issues Through Analysis Based On The French And European Intellectual Tradition To Account For This Vast System Of Objects And Brands, The Book Draws On The Generative Trajectory Of Meaning Stemming From The Structural Semiotics Of Greimas Obedience Binding:Paperback, PaperbackPublisher:Palgrave MacMillanPublication Date:2015-01-01Weight:0 lbsDimensions:Number of Pages:250Language:English
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Book Title: Market Mediations : Semiotic Investigations ON Consumers, Objects and Brands
Item Length: 8.5in
Item Width: 5.5in
Author: B. Heilbrunn
Format: Trade Paperback
Language: English
Topic: Marketing / General, International / Economics, Management
Publisher: Palgrave Macmillan The Limited
Publication Year: 2015
Genre: Business & Economics
Item Weight: 12.1 Oz
Number of Pages: Xiii, 250 Pages
