Mark Peterson Sustainable Marketing (Paperback) (UK IMPORT)

Description: Further DetailsTitle: Sustainable MarketingCondition: NewEAN: 9781526494634ISBN: 9781526494634Publisher: Sage Publications LtdFormat: PaperbackRelease Date: 05/25/2021Item Height: 232mmItem Length: 186mmItem Weight: 790gAuthor: Mark PetersonLanguage: EnglishSubtitle: A Holistic ApproachISBN-10: 1526494639Description: Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies, stakeholders and society. With an issue-based approach that dissects the interplay between marketing and society, the author encourages readers to critically engage with the changing nature of markets; how companies can adapt to sustainability guidelines and environmental threats while still remaining profitable in today’s global market. Using a range of examples including Costco, Juul, Facebook, Patagonia and Bitcoin, Peterson highlights the importance of social issues facing businesses today such as poverty alleviation, the drive towards more ‘green’ living, corporate social responsibility within firms and political pressures such as emissions guidelines and reducing the global carbon footprint. The Mavericks Who Made It feature also highlights key entrepreneurs throughout history, their key successes and their impact on sustainable marketing.Country/Region of Manufacture: GBGenre: Business & FinanceRelease Year: 2021 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

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End Time: 2025-01-12T23:28:56.000Z

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