Managing Corporate Culture, Innovation, and Intrapreneurship by Howard W. Oden (

Description: Managing Corporate Culture, Innovation, and Intrapreneurship by Howard W. Oden Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description To succeed in the global marketplace for new goods and services, American corporations must learn how to innovate and develop new businesses better and faster than their competition. Publisher Description To succeed in the global marketplace for new goods and services, American corporations must learn how to innovate and develop new businesses better and faster than their competition. To do this requires a special culture—one that is much different from the traditional culture of American business. Odens unique book looks for the first time at the relationships among these elements—innovation, intrapreneurship, and corporate culture—and points out how these three elements can be integrated to achieve the maximum advantage in global competition. A concise but comprehensive, readable text and resource for corporate management, professionals involved in product development, and teachers and students with special interest in organizational development, innovation, and intrapreneurship.Oden first looks at the actions that corporations must take to create a culture that is conducive to the venturing process. He makes clear that corporations must have not only a culture that supports innovation and intrapreneurship, but an organization and work force that can adapt quickly to exigencies. Also required is a well-structured venturing process. He describes this process in the second part of the book, breaking it down into three phases: concept development, technical development, and business development. Concept development is concerned only with product ideas, while hardware and software are developed in the technical phase. Business development concludes the process by assuring that the product succeeds in the marketplace. Written in a practical, non-technical style, Odens book will prove to be a hands-on, action-oriented manual for improving the corporate venturing process and its output. Author Biography HOWARD W. ODEN was Associate Professor of Management at Nichols College. He served 25 years as a Naval Officer, the first 15 years in submarines and the last 10 as a manager of new product development. After retiring as a Captain in 1977, he taught and consulted in product development and operations management and earned a doctorate in business administration. He wrote over 40 technical papers and the book Handbook of Material and Capacity Planning (1993). Details ISBN 1567200478 ISBN-13 9781567200478 Title Managing Corporate Culture, Innovation, and Intrapreneurship Author Howard W. Oden Format Hardcover Year 1997 Pages 296 Publisher Bloomsbury Publishing Plc GE_Item_ID:11113404; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 125.41 USD

Location: Fairfield, Ohio

End Time: 2025-01-23T06:04:41.000Z

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