Management of Innovation : Managing and Creating Technology Capital, Hardcove...

Description: Management of Innovation : Managing and Creating Technology Capital, Hardcover by Galasso, Alberto, ISBN 1487553560, ISBN-13 9781487553562, Brand New, Free shipping in the US Despite the importance of innovation for the growth of firms, industries, and the national economy, the strategic tools available to effectively manage and create new technologies are often neglected by entrepreneurs and corporate managers. The Management of Innovation examines how firms can leverage and create technology capital. Over the past two decades, economists and management scholars have developed several new insights into how large companies and start-ups can be more innovative. Many of these research findings have not yet reached management practice. Alberto Galasso aims to address this issue by providing an accessible overview of the innovation literature and a discussion of the latest research findings. The analysis considers the two key stages of the innovation process: technology management and technology creation. Each stage involves complex managerial decisions related to resource allocation and the assessment of relevant costs and benefits. This book examines the most frequent trade-offs that shape the innovation process across these two stages. It also provides an introduction to intellectual property and patent analytics. In doing so, The Management of Innovation provides MBA students and practitioners the necessary tools and insights to help avoid poor decisions by start-up entrepreneurs and corporate managers alike.

Price: 36.68 USD

Location: Jessup, Maryland

End Time: 2024-10-28T11:46:05.000Z

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