Lifestyle Gurus: Constructing Authority and Influence Online by Chris Rojek (Eng

Description: Lifestyle Gurus by Chris Rojek, Stephanie A. Baker "The rise of blogs and social media has facilitated an industry of self-appointed lifestyle gurus who have become instrumental in the management of intimacy and social relations. Baker and Rojek trace the rise of lifestyle influencers in the digital age, relating this development to the erosion of trust in the expert-professional power bloc"-- FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description The rise of blogs and social media provide a public platform for people to share information online. This trend has facilitated an industry of self-appointed lifestyle gurus who have become instrumental in the management of intimacy and social relations. Advice on health, wealth creation, relationships and well-being is rising to challenge the authority of experts and professionals. Pitched as authentic, accessible and outside of the system, this information has produced an unprecedented sense of empowerment and sharing. However, new problems have arisen in its wake. In Lifestyle Gurus, Baker and Rojek explore how authority and influence are achieved online. They trace the rise of lifestyle influencers in the digital age, relating this development to the erosion of trust in the expert-professional power bloc. The moral contradictions of lifestyle websites are richly explored, demonstrating how these technologies encourage a preoccupation with the very commercial and corporate hierarchies they seek to challenge. A timely account of how lifestyle issues are being packaged and transacted in a wired-up world, this book is important reading for students and scholars of media, communication, sociology and related disciplines. Author Biography Stephanie A. Baker is Senior Lecturer in Sociology at City, University of London. Chris Rojek is Professor of Sociology at City, University of London. Table of Contents Acknowledgements Introduction 1 What is a Lifestyle Guru? 2 The Rise of Lifestyle Gurus in the Digital Age 3 Be Authentic: Lifestyle Gurus as Trusted Companions 4 Your Person as a Product: Commodifying Influence 5 Dont Eat That!: Lifestyle Gurus as Unregulated Advisers 6 The Two Cults of Lifestyle Perfectionism 7 Living in a Low Trust Society References Index Details ISBN1509530185 Year 2019 ISBN-10 1509530185 ISBN-13 9781509530182 Format Paperback Pages 224 Language English Imprint Polity Press Subtitle Constructing Authority and Influence Online Place of Publication Oxford Country of Publication United Kingdom Publication Date 2019-12-06 Short Title Lifestyle Gurus UK Release Date 2019-12-06 NZ Release Date 2019-12-06 Author Stephanie A. Baker Publisher John Wiley and Sons Ltd Alternative 9781509530175 DEWEY 302.231 Audience Professional & Vocational AU Release Date 2019-12-05 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:126931438;

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