Description: The rise of blogs and social media provide a public platform for people to share information online. This trend has facilitated an industry of self-appointed 'lifestyle gurus' who have become instrumental in the management of intimacy and social relations. Advice on health, wealth creation, relationships and well-being is rising to challenge the authority of experts and professionals. Pitched as 'authentic', 'accessible' and 'outside of the system', this information has produced an unprecedented sense of empowerment and sharing. However, new problems have arisen in its wake. In Lifestyle Gurus, Baker and Rojek explore how authority and influence are achieved online. They trace the rise of lifestyle influencers in the digital age, relating this development to the erosion of trust in the expert-professional power bloc. The moral contradictions of lifestyle websites are richly explored, demonstrating how these technologies encourage a preoccupation with the very commercial and corporate hierarchies they seek to challenge. A timely account of how lifestyle issues are being packaged and transacted in a wired-up world, this book is important reading for students and scholars of media, communication, sociology and related disciplines.
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Location: Hillsdale, NSW
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EAN: 9781509530182
UPC: 9781509530182
ISBN: 9781509530182
MPN: N/A
Item Length: 22.6 cm
Book Title: Lifestyle Gurus: Constructing Authority and Influence Online
Item Height: 220mm
Item Width: 166mm
Author: Stephanie A. Baker, Chris Rojek
Format: Paperback
Language: English
Publisher: Polity Press
Publication Year: 2019
Item Weight: 308g
Number of Pages: 224 Pages
