Description: The rise of blogs and social media provide a public platform for people to share information online. This trend has facilitated an industry of self-appointed 'lifestyle gurus' who have become instrumental in the management of intimacy and social relations. Advice on health, wealth creation, relationships and well-being is rising to challenge the authority of experts and professionals. Pitched as 'authentic', 'accessible' and 'outside of the system', this information has produced an unprecedented sense of empowerment and sharing. However, new problems have arisen in its wake. In Lifestyle Gurus, Baker and Rojek explore how authority and influence are achieved online. They trace the rise of lifestyle influencers in the digital age, relating this development to the erosion of trust in the expert-professional power bloc. The moral contradictions of lifestyle websites are richly explored, demonstrating how these technologies encourage a preoccupation with the very commercial and corporate hierarchies they seek to challenge. A timely account of how lifestyle issues are being packaged and transacted in a wired-up world, this book is important reading for students and scholars of media, communication, sociology and related disciplines.
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End Time: 2025-01-16T12:03:56.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
Refund will be given as: Money Back
EAN: 9781509530182
UPC: 9781509530182
ISBN: 9781509530182
MPN: N/A
Book Title: Lifestyle Gurus - Constructing Authority and Influ
Number of Pages: 224 Pages
Language: English
Publication Name: Lifestyle Gurus : Constructing Authority and Influence Online
Publisher: Polity Press
Subject: Web / Social Media, Media Studies, General, Social Psychology, Interpersonal Relations, Sociology / Social Theory
Publication Year: 2020
Item Height: 0.7 in
Item Weight: 10.6 Oz
Type: Textbook
Author: Chris Rojek, Stephanie A. Baker
Subject Area: Computers, Social Science, Psychology
Item Length: 8.8 in
Item Width: 5.8 in
Format: Trade Paperback
