Lifestyle Gurus - Constructing Authority and Influence Online

Description: The rise of blogs and social media provide a public platform for people to share information online. This trend has facilitated an industry of self-appointed 'lifestyle gurus' who have become instrumental in the management of intimacy and social relations. Advice on health, wealth creation, relationships and well-being is rising to challenge the authority of experts and professionals. Pitched as 'authentic', 'accessible' and 'outside of the system', this information has produced an unprecedented sense of empowerment and sharing. However, new problems have arisen in its wake. In Lifestyle Gurus, Baker and Rojek explore how authority and influence are achieved online. They trace the rise of lifestyle influencers in the digital age, relating this development to the erosion of trust in the expert-professional power bloc. The moral contradictions of lifestyle websites are richly explored, demonstrating how these technologies encourage a preoccupation with the very commercial and corporate hierarchies they seek to challenge. A timely account of how lifestyle issues are being packaged and transacted in a wired-up world, this book is important reading for students and scholars of media, communication, sociology and related disciplines.

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Location: Hillsdale, NSW

End Time: 2024-12-11T11:29:52.000Z

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EAN: 9781509530182

UPC: 9781509530182

ISBN: 9781509530182

MPN: N/A

Book Title: Lifestyle Gurus - Constructing Authority and Influ

Number of Pages: 224 Pages

Publication Name: Lifestyle Gurus : Constructing Authority and Influence Online

Language: English

Publisher: Polity Press

Item Height: 0.7 in

Publication Year: 2020

Subject: Web / Social Media, Media Studies, General, Social Psychology, Interpersonal Relations, Sociology / Social Theory

Type: Textbook

Item Weight: 10.6 Oz

Item Length: 8.8 in

Subject Area: Computers, Social Science, Psychology

Author: Chris Rojek, Stephanie A. Baker

Item Width: 5.8 in

Format: Trade Paperback