Description: Launching New Ventures : An Entrepreneurial Approach, Paperback by Allen, Kathleen R., ISBN 0357039173, ISBN-13 9780357039175, Brand New, Free shipping in the US LAUNCHING NEW VENTURES, 8e provides tomorrows entrepreneurs with the tools to launch a successful new business in a global marketplace today. When you have completed this book and its activities, you will not be able to make a wise decision about whether entrepreneurship is for you, you will have learned and practiced the skills and tools needed for success. Even if you decide that entrepreneurship is not for you, the skills and tools you will have acquired will be valuable in any career you choose because every career is associated with business. You will find that th has a journalistic style, so it?s very readable. And with the new inline activities, you?ll be able to break up your reading with a learning activity to reinforce what you?ve read. Part One introduces the foundations of entrepreneurship and helps you understand the entrepreneur?s journey including the kinds of decisions that entrepreneurs make. It also explains the opportunity creation process and the tasks that you must undertake before starting a business. Part Two addresses the heart of entrepreneurial activity -- the development and testing of a new business model through feasibility analysis. Here you will learn the tools and skills needed to validate an opportunity, build a founding team, and estimate startup requirements. Part Three focuses on the planning that goes into designing an effective, scalable startup organization including a marketing plan. It also addresses the key topics of ethics, social responsibility, and the legal form of organization. Part Four looks at planning for growth and change in your new organization and includes growth funding, growth strategies, accessing the public markets, and planning for harvest and exit.
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Book Title: Launching New Ventures : An Entrepreneurial Approach
Number of Pages: 608 Pages
Language: English
Publication Name: Launching New Ventures : an Entrepreneurial Approach
Publisher: Cengage South-Western
Publication Year: 2019
Item Height: 10.8 in
Subject: New Business Enterprises, Management, Small Business, Strategic Planning
Type: Textbook
Item Weight: 30.4 Oz
Item Length: 0.6 in
Subject Area: Business & Economics
Author: Kathleen R. Allen
Item Width: 8.4 in
Format: Trade Paperback
