Key Performance Indicators For Dummies by Marr, Bernard [Paperback]

Description: A complete guide to using KPIs to drive organisational performance Is your business on track to achieve success? Key Performance Indicators For Dummies covers the essential KPIs that are useful to all kinds of businesses, and includes more than 100 different ways leaders can monitor and drive performance in their organisations. This book helps managers understand the crucial KPIs that should be implemented for all different aspects of the organisation, including financial performance, operational and internal processes, sales and marketing, customer satisfaction and more. Good KPIs should be unique to every business, as every business has different objectives. To meet this need, the book provides tools and templates that leaders can use to develop unique KPIs that best suit their particular organisation or industry. * Learn to design KPIs that are unique to your business and fit closely to your strategic objectives * Determine which KPI questions you should be asking to achieve the right insights for your business * Learn the specific KPIs that are appropriate for different business circumstances * Turn KPIs into deep insights by mastering related reporting and communications practices KPIs are a crucial part of every manager's toolkit, and are essential for helping to monitor the execution of business strategies and measure results. Key Performance Indicators For Dummies moves beyond a basic discussion of what KPIs are, and why they are needed to provide a complete guide for learning to design and use specific KPIs to drive organisational performance. Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant and analytics, KPI & Big Data guru. He has worked with and advised many of the world's best-known organizations including Accenture, Astra Zeneca, Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, the Ministry of Defence, Microsoft, Oracle, the Home Office, the NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell, among many others on their business and data strategies. He writes on the topic of data and analytics for various publications including Forbes, HuffPost and LinkedIn Pulse. Introduction 1 Part I: Getting Started with Key Performance Indicators 5 Chapter 1: Introducing Key Performance Indicators (KPIs) 7 Chapter 2: Types, Targets and KPI Mistakes 19 Chapter 3: Creating a Culture of Fact-Based Decision-Making 29 Chapter 4: Organising Your KPIs 43 Part II: Implementing and Using KPIs Effectively 63 Chapter 5: Developing a KPI 65 Chapter 6: Use it or Lose it: Turning KPIs into Insights 91 Chapter 7: Spreading the Word: Reporting and Communicating KPIs Effectively 105 Part III: Developing Financial KPIs 121 Chapter 8: The Holy Grail of Business: Revenue and Profit KPIs 123 Chapter 9: The Ones You Can't Take Your Eyes Off: Liquidity and Cash Flow KPIs 135 Chapter 10: Reporting to the Masters: Shareholder and Value-Added KPIs 145 Chapter 11: Measuring Your Financial Efficiency 153 Part IV: Developing Customer, Sales and Marketing KPIs 163 Chapter 12: The Customer is Always Right: Measuring Your Customer Success 165 Chapter 13: Measuring the Market and Your Place in It 183 Part V: Developing Operational and Internal Process KPIs 197 Chapter 14: Measuring Project Performance 199 Chapter 15: Measuring Internal Efficiency and Quality 207 Chapter 16: Measuring IT Performance 227 Part VI: Measuring Your Most Important Assets: Developing HR and People KPIs 237 Chapter 17: Measuring People Performance 239 Chapter 18: Measuring Human Resources Performance 253 Part VII: The Part of Tens 263 Chapter 19: Ten Tips for Developing Effective KPIs 265 Chapter 20: The Ten Biggest KPI Mistakes to Avoid 269 Chapter 21: The Top Ten KPIs to Use 275 Index 281

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