Description: Kellogg on Marketing, Hardcover by Chernev, Alexander; Kotler, Philip, ISBN 1119906245, ISBN-13 9781119906247, Brand New, Free shipping in the US The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, th explores foundational and advanced topics in marketing management. You’ll discover a renewed focus on transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies. Readers will also find: Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands Strategies for creating loyal customers and developing personalization at scale Strategies for designing effective omni-channel marketing platforms Strategies for crafting a successful cross-platform communications campaigns Discussions on the application of data analytics and artificial intelligence to the creation of successful marketing programs An indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.
Price: 27.81 USD
Location: Jessup, Maryland
End Time: 2025-02-03T14:26:35.000Z
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Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Return policy details:
Edition: 3
Book Title: Kellogg on Marketing : the Marketing Faculty of the Kellogg School of Management
Number of Pages: 432 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Topic: Marketing / Multilevel, Marketing / General, Commerce, Marketing / Direct
Item Height: 1.6 in
Publication Year: 2023
Illustrator: Yes
Genre: Business & Economics
Item Weight: 23.2 Oz
Item Length: 9 in
Author: Philip Kotler
Item Width: 6 in
Format: Hardcover
