Description: Kellogg On Branding : The Marketing Faculty Of The Kellogg School Of Management, Hardcover by Tybout, Alice M. (EDT); Calkins, Tim (EDT), ISBN 0471690163, ISBN-13 9780471690160, Brand New, Free P&P in the UK The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
Price: 16.64 GBP
Location: Castle Donington
End Time: 2024-10-18T19:32:54.000Z
Shipping Cost: 20.78 GBP
Product Images
Item Specifics
Return postage will be paid by: Buyer
Returns Accepted: Returns Accepted
After receiving the item, your buyer should cancel the purchase within: 30 days
Book Title: Kellogg On Branding : The Marketing Faculty Of The Kellogg School
Item Height: 235 mm
Item Width: 160 mm
Author: Alice M. Tybout, Tim Calkins
Publication Name: Kellogg on Branding: the Marketing Faculty of the Kellogg School of Management
Format: Hardcover
Language: English
Publisher: John Wiley & Sons INC International Concepts
Subject: Marketing
Publication Year: 2005
Type: Textbook
Item Weight: 630 g
Number of Pages: 352 Pages
