Description: Further DetailsTitle: Contemporary Product DevelopmentCondition: NewSubtitle: A Focus on InnovationEAN: 9781516524464ISBN: 9781516524464Publisher: Cognella, IncFormat: PaperbackRelease Date: 11/30/2019Description: Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them. The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development—speed and creating aura. This dual approach includes an overview of critical concepts in neuroscience, sustainability, and product design methods, as well as a demystification of the step-by-step, iterative processes critical to introducing a high-performing product to market as quickly and effectively as possible. Simultaneously, the approach builds interest among consumers with proven techniques that gain attention, foster excitement, and then convert consumer excitement into demand well before a product is launched. The text describes how to inspire designers and developers to create innovative, high-performance products that consumers crave through exceptional communication, team building, presentation and validation, and prediction of a product's performance, pre- and post-launch, to ensure its success.Designed to inspire innovation, Contemporary Product Development is an ideal resource for courses in business, especially those with focus on product development.Language: EnglishCountry/Region of Manufacture: USItem Height: 229mmItem Length: 152mmItem Weight: 871gAuthor: Keith Edmund Ferguson, John Sztykiel, Moss IngramGenre: Business & FinanceItem Width: 22mmRelease Year: 2019 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Contemporary Product Development
Title: Contemporary Product Development
Subtitle: A Focus on Innovation
EAN: 9781516524464
ISBN: 9781516524464
Release Date: 11/30/2019
Release Year: 2019
Country/Region of Manufacture: US
Genre: Business & Finance
Number of Pages: 464 Pages
Publication Name: Contemporary Product Development : a Focus on Innovation
Language: English
Publisher: Cognella, Inc.
Publication Year: 2019
Item Height: 0.9 in
Subject: General
Type: Textbook
Item Weight: 30.7 Oz
Subject Area: Social Science
Item Length: 10 in
Author: John Sztykiel, Moss Ingram, Keith Edmund Ferguson
Item Width: 8 in
Format: Trade Paperback
