John A. Fortunato Sports Sponsorship (Paperback)

Description: Further DetailsTitle: Sports SponsorshipCondition: NewSubtitle: Principles and PracticesEAN: 9780786474318ISBN: 9780786474318Publisher: McFarland & Co IncFormat: PaperbackRelease Date: 08/30/2013Description: This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is for example the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $48 billion, it is clear that many companies see this as an important promotional communication strategy.Language: EnglishCountry/Region of Manufacture: USAuthor: John A. FortunatoGenre: Business & FinanceItem Height: 251mmItem Length: 175mmItem Weight: 415gTopic: Sports & HobbiesRelease Year: 2013 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

Price: 68.66 USD

Location: 60502

End Time: 2025-01-19T09:30:39.000Z

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