Jet Lag - Jean Marie Dru

Description: Jet LagWho doesn't have in mind a slogan, a piece of music, a film, a poster, in short, a call to desire?What is advertising if not a window on the world?When one of the most famous advertisers on the planet, the Frenchman Jean-Marie Dru, talks about advertising, he talks about both his life and the organic relationship that binds him to brands like Apple, Nissan, Danone, Absolut, Michelin, Procter and Gamble, Adidas and many others.From New York to Paris, from Tokyo to Los Angeles, the sun never sets on the communications empire. And we see Carlos Ghosn, Edouard Michelin, Steve Jobs and the boxer Mohammed Ali parade through this alphabet book which goes from "Apple" to "Zimbabwe". The inventor of “Disruption” is as much a believer in the power of imagination as he is a tireless traveler who runs around the world’s agencies as an agitator of ideas.Successes and failures, reversals and mergers, trade and globalized culture are the backdrop to this enthusiastic essay for which the formula Good enough is not enough seems to have been invented.pages: 352Edition: GrassetWhen one of the most famous advertisers on the planet, the Frenchman Jean-Marie Dru, talks about advertising, he talks about both his life and the organic relationship that binds him to brands like Apple, Nissan, Danone, Absolut, Michelin, Procter and Gamble, Adidas and many others. From New York to Paris, from Tokyo to Los Angeles, the sun never sets on the communications empire. And we see Carlos Ghosn, Edouard Michelin, Steve Jobs and the boxer Mohammed Ali parade through this alphabet book which goes from "Apple" to "Zimbabwe". The inventor of “Disruption” is as much a believer in the power of imagination as he is a tireless traveler who runs around the world’s agencies as an agitator of ideas. Successes and failures, reversals and mergers, trade and globalized culture are the backdrop

Price: 12.08 USD

Location: Ailhon

End Time: 2024-12-17T15:24:56.000Z

Shipping Cost: 14.16 USD