Description: Further DetailsTitle: Tactical InclusionCondition: NewSubtitle: Difference and Vulnerability in U.S. Military AdvertisingISBN-10: 0252087828EAN: 9780252087820ISBN: 9780252087820Publisher: University of Illinois PressFormat: PaperbackRelease Date: 04/09/2024Description: The revolution in military recruitment advertising to people of color and women played an essential role in making the US military one of the most diverse institutions in the United States. Starting at the dawn of the all-volunteer era, Jeremiah Favara illuminates the challenges at the heart of military inclusion by analyzing recruitment ads published in three commercial magazines: Sports Illustrated, Cosmopolitan, and Ebony. Favara draws on Black feminism, critical race theory, and queer of color critique to reveal how the military and advertisers affected change by deploying a set of strategies and practices called tactical inclusion. As Favara shows, tactical inclusion used representations of servicemembers in the new military to connect with people susceptible to recruiting efforts and rendered these new audiences vulnerable to, valuable to, and subject to state violence. Compelling and eye-opening, Tactical Inclusion combines original analysis with personal experience to chart advertising’s role in building the all-volunteer military. Language: EnglishCountry/Region of Manufacture: USItem Height: 229mmItem Length: 152mmItem Width: 23mmItem Weight: 399gAuthor: Jeremiah FavaraGenre: Language & ReferenceTopic: Society & Culture, Gender Sex & Relationships, Law & Politics, Business & Finance, History, Military HistoryBook Series: Feminist Media StudiesType: TextbookRelease Year: 2024 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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End Time: 2025-01-18T09:50:31.000Z
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Book Title: Tactical Inclusion
Title: Tactical Inclusion
Subtitle: Difference and Vulnerability in U.S. Military Advertising
ISBN-10: 0252087828
EAN: 9780252087820
ISBN: 9780252087820
Release Date: 04/09/2024
Release Year: 2024
Country/Region of Manufacture: US
Genre: Language & Reference
Topic: Military History
Number of Pages: 272 Pages
Publication Name: Tactical Inclusion : Difference and Vulnerability in U. S. Military Advertising
Language: English
Publisher: University of Illinois Press
Publication Year: 2024
Item Height: 0.9 in
Subject: Military / General, Military / United States, Propaganda, Advertising & Promotion
Item Weight: 14.1 Oz
Type: Textbook
Author: Jeremiah Favara
Item Length: 9 in
Subject Area: Political Science, Business & Economics, History
Series: Feminist Media Studies
Item Width: 6 in
Format: Trade Paperback
