Description: Interreligises Marketing by Katja Gelbrich, Stefan MÜller, Stefan M�ller Estimated delivery 3-12 business days Format Paperback Condition Brand New Description This book is the first to provide a comprehensive overview of the influence that religiosity can have on marketing strategies, consumer behavior, and on marketing mix (product, price, distribution, and communication policy). Publisher Description Religionen durchdringen alle Lebensbereiche, auch den Konsum. Die religionsvergleichende Konsumentenforschung zeigt, wie Konfession und Religiositt von Verbrauchern deren Konsumverhalten systematisch beeinflusst. So ist Buddhisten der Ruf einer Einkaufssttte noch wichtiger als deren Preiswrdigkeit. Und in religisen Familien treffen hauptschlich Mnner wichtige Kaufentscheidungen. Interreligises Marketing trgt derartigen Besonderheiten Rechnung.Die Autoren schildern erstmalig, umfassend und verstndlich den aktuellen Erkenntnisstand. Zunchst stellen sie die grundlegenden Begriffe und Denkanstze dieser fcherbergreifenden Disziplin vor und beschreiben sodann zentrale religionswissenschaftliche Konzepte (z.B. intrinsische Religiositt) und die Besonderheiten der Weltreligionen.Es folgen sieben weitere Kapitel zum aktuellen Erkenntnisstand dieser im deutschsprachigen Raum noch weitgehend unbekannten Disziplin: Verhaltensgrundlagen, Strategisches Marketing sowie Produkt-, Dienstleistungs-, Preis-, Distributions- und Kommunikationspolitik. Author Biography Katja Gelbrich, Catholic University of Eichsttt-Ingolstadt, Germany; Stefan Mller, TU Dresden Details ISBN 3486591843 ISBN-13 9783486591842 Title Interreligises Marketing Author Katja Gelbrich, Stefan MÜller, Stefan M�ller Format Paperback Year 2023 Pages 380 Publisher Walter de Gruyter GE_Item_ID:143156146; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 43.74 USD
Location: Fairfield, Ohio
End Time: 2024-11-13T03:25:45.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9783486591842
Book Title: Interreligises Marketing
Number of Pages: 380 Pages
Language: German
Publication Name: Interreligiöses Marketing
Publisher: DE Gruyter Gmbh, Walter
Publication Year: 2023
Subject: Marketing / General, Comparative Religion
Type: Textbook
Item Weight: 22.3 Oz
Subject Area: Religion, Business & Economics
Author: Stefan Müller, Katja Gelbrich
Item Length: 9.4 in
Item Width: 6.7 in
Series: De Gruyter Studium Ser.
Format: Trade Paperback
