Internet-Based Customer Value Management: Developing Customer Relationships Onli

Description: Internet-Based Customer Value Management by Tymoteusz Doligalski Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Customer value management is a managerial approach in which customers are perceived as the companys asset, the value of which may be measured and increased through the organization of processes around customer relationships. Publisher Description Customer value management is a managerial approach in which customers are perceived as the companys asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value.This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The authors approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers. Author Biography Dr. Tymoteusz Doligalski is an assistant professor at Warsaw School of Economics. His research interest include internet marketing, marketing, e-commerce, customer value management, and business models. Dr. Doligalski is the founder of Postgraduate Studies of Internet Marketing (MBA-level program, until 2013 more than 600 participants) at the Warsaw School of Economics. He is also the academic supervisor of student teams taking part in Google Online Marketing Challenge (2012 - Global Winner, 2011 - European Winner). Details ISBN 3319357638 ISBN-13 9783319357638 Title Internet-Based Customer Value Management Author Tymoteusz Doligalski Format Paperback Year 2016 Pages 152 Publisher Springer International Publishing AG GE_Item_ID:143858173; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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