Description: Internet-based Customer Value Management : Developing Customer Relationships Online, Paperback by Doligalski, Tymoteusz, ISBN 3319357638, ISBN-13 9783319357638, Like New Used, Free shipping in the US Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.
Price: 68.7 USD
Location: Jessup, Maryland
End Time: 2024-12-29T16:46:52.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Internet-Based Customer Value Management : Developing Customer Relationships Online
Number of Pages: IX, 152 Pages
Language: English
Publisher: Springer International Publishing A&G
Topic: Marketing / General, Customer Relations, Distribution, Sales & Selling / General
Item Height: 0.3 in
Publication Year: 2016
Illustrator: Yes
Genre: Business & Economics
Item Weight: 91.1 Oz
Item Length: 9.2 in
Author: Tymoteusz Doligalski
Item Width: 6.1 in
Book Series: Management for Professionals Ser.
Format: Trade Paperback
