Description: International Business Strategy : Perspectives on Implementation in Emerging Markets, Paperback by Raghunath, S. (EDT); Rose, Elizabeth L. (EDT), ISBN 1349713554, ISBN-13 9781349713554, Brand New, Free shipping in the US This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, India. With the global economy changing dramatically, firms from emerging markets are playing increasingly important roles in both outward and inward internationalisation. International Business Strategy offers profound insights into international business activities in this rapidly-evolving environment, in which multinational corporations from emerging markets are now influential players. Reflecting the complex nature of India itself, the chapters employ a variety of theoretical lenses to shed light on a wide range of issues encountered by Indian businesses, from some of the world’s largest corporations to small, entrepreneurial firms.
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Book Title: International Business Strategy : Perspectives on Implementation in Emerging Markets
Number of Pages: Xxi, 476 Pages
Language: English
Publisher: Palgrave Macmillan The Limited
Publication Year: 2020
Topic: Leadership, International / General, Strategic Planning
Illustrator: Yes
Genre: Business & Economics
Item Weight: 22.9 Oz
Item Length: 8.3 in
Author: Elizabeth L. Rose
Item Width: 5.8 in
Format: Trade Paperback
