Description: Information Rules : A Strategic Guide to the Network Economy, Hardcover by Shapiro, Carl; Varian, Hal R., ISBN 087584863X, ISBN-13 9780875848631, Used Good Condition, Free shipping in the US In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.
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Book Title: Information Rules : A Strategic Guide to the Network Economy
Number of Pages: 368 Pages
Language: English
Publication Name: Information Rules : a Strategic Guide to the Network Economy
Publisher: Harvard Business Review Press
Subject: Marketing / Multilevel, Social Aspects / General, Economics / General, Public Policy / Economic Policy, Information Technology
Publication Year: 1998
Item Height: 1.3 in
Type: Textbook
Item Weight: 25 Oz
Subject Area: Political Science, Computers, Business & Economics
Author: Carl Shapiro, Hal R. Varian
Item Length: 9.5 in
Item Width: 6.5 in
Format: Hardcover
