Description: Illusion of Choice : 16 ½ Psychological Biases That Influence What We Buy, Paperback by Shotton, Richard, ISBN 0857199749, ISBN-13 9780857199744, Brand New, Free shipping in the US Every day we make hundreds of choices. These choices might feel like they are freely made, but psychologists have shown that subtle changes in the way the products are positioned can radically change how customers behave. The Illusion of Choice identifies the 16 ½ most important psychological biases that anyone in business needs to be aware of.
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Book Title: Illusion of Choice : 16 ½ Psychological Biases That Influence What We Buy
Number of Pages: 216 Pages
Language: English
Publisher: Harriman House Publishing
Topic: Business Communication / General, General, Industries / Media & Communications, Advertising & Promotion
Item Height: 0.5 in
Publication Year: 2023
Genre: Psychology, Business & Economics
Item Weight: 10.6 Oz
Item Length: 8.5 in
Author: Richard Shotton
Item Width: 5.5 in
Format: Trade Paperback