Description: Heuristics : The Foundations of Adaptive Behavior, Hardcover by Gigerenzer, Gerd (EDT); Hertwig, Ralph (EDT); Pachur, Thorsten (EDT), ISBN 0199744289, ISBN-13 9780199744282, Like New Used, Free shipping in the US How do people make decisions when time is limited, information unreliable, and the future uncertain? Based on the work of Nobel laureate Herbert Simon and with the help of colleagues around the world, the Adaptive Behavior and Cognition (ABC) Group at the Max Planck Institute for Human Development in Berlin has developed a research program on simple heuristics, also known as fast and frugal heuristics. In the social sciences, heuristics have been believed to be generally inferior to complex methods for inference, or even irrational. We show that in the actual world in which we live, full of uncertainties and surprises, heuristics are indispensable and often more accurate than complex methods. Less can be more. Simple heuristics exploit the information structure of the environment, and thus embody ecological rather than logical rationality. Simon (1999) applauded this new program as a "revolution in cognitive science, striking a great blow for sanity in the approach to human rationality."
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Book Title: Heuristics : The Foundations of Adaptive Behavior
Number of Pages: 872 Pages
Publication Name: Heuristics : the Foundations of Adaptive Behavior
Language: English
Publisher: Oxford University Press, Incorporated
Subject: General
Item Height: 1.9 in
Publication Year: 2011
Item Weight: 59.2 Oz
Type: Textbook
Subject Area: Psychology
Item Length: 7.4 in
Author: Ralph Hertwig
Item Width: 10.1 in
Format: Hardcover
