Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Handbook On Mass Media In The United States: The Industry And Its AudiencesISBN13:9780313278112ISBN10:0313278113Author:Carpenter, Brown (Author), Thomas, Erwin (Author)Description:This Handbook Surveys The History, Organization, Role, Major Issues, And Future Outlook For Different Segments Of The Mass Media Industry And For Its Various Audiences In The United States Following A Brief Introductory Overview, Experts Offer Broad Perspectives Through Analyses Of The Advertising, Book, Cable, Film, Magazine, Newspaper, Public Relations, Radio, Recording, And Television Industries And Of Present Views About Their Audiences Of Minorities, Women, Children, The Disabled, Religious Groups, And Sports Enthusiasts Each Chapter Reviews And Synthesizes The Important Literature Today, Current Policies And Problems, The Responsibility And Effectiveness Of The Sector Or Group Under Study, And Trends In The 1990S And To The Year 2000 Bibliographies Defining Important Readings As Well As Regular Sources Of Information Add To The Usefulness Of This Handbook For College, University, Institutional, And Public Libraries Each Chapter On A Different Sector Or Audience Reviews And Synthesizes The Important Literature To Date, Discusses Current Responsibilities, Evaluates The Sector's Effectiveness Or Weaknesses, Audience Concerns, And Advises About Trends And Future Developments Bibliographies Point To Important Readings For Future Research And Comment On Regular Sources Of Information For Further Study The Handbook Is Designed For College Students, Researchers In Mass Media, And Public Library Audiences Binding:Hardcover, HardcoverPublisher:GreenwoodPublication Date:1994-10-30Weight:1.58 lbsDimensions:1.26'' H x 9.54'' L x 6.43'' WNumber of Pages:344Language:English
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Book Title: Handbook On Mass Media In The United States: The Industry An...
Item Length: 9.2in
Item Height: 0.8in
Item Width: 6.1in
Author: Brown H. Carpenter, Erwin K. Thomas
Publication Name: Handbook on Mass Media in the United States : the Industry and Its Audiences
Format: Hardcover
Language: English
Publisher: Bloomsbury Publishing
Publication Year: 1994
Type: Textbook
Item Weight: 23.2 Oz
Number of Pages: 344 Pages
