Description: Handbook of Research in Mass Customization and Personalization, Hardcover by Piller, Frank T. (EDT); Tseng, Mitchell M. (EDT), ISBN 9814280259, ISBN-13 9789814280259, Brand New, Free shipping in the US A growing heterogeneity of demand, the advent of "long tail markets", exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related by two leading authorities in the field of mass customization, both volumes of th discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective.
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Book Title: Research in Mass Customization and Personalization Vols. 1&2 : Strategies and Concepts - Applications and Cases
Number of Pages: 1500 Pages
Language: English
Publisher: World Industries Scientific Publishing Co Pte LTD
Publication Year: 2009
Topic: Industrial Engineering, Industries / Service, Marketing / General, Industrial Management, Manufacturing, Production & Operations Management, Marketing / Research
Illustrator: Yes
Genre: Technology & Engineering, Business & Economics
Type: Handbook
Item Weight: 0.1 Oz
Author: Frank T. Piller
Format: Hardcover
