Description: Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consu - GOOD Product Id:076191000X Condition:USED_GOOD Notes:Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc...
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Location: Montgomery, Illinois
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Brand: Unbranded
Book Title: Handbook of Marketing Scales: Multi-Item Measures for Marketing
MPN: Does not apply
Item Length: 11in
Item Width: 8.5in
Author: William O. Bearden, Richard G. Netemeyer
Publication Name: Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research
Format: Hardcover
Language: English
Publisher: SAGE Publications, Incorporated
Series: Association for Consumer Research Ser.
Publication Year: 1999
Type: Textbook
Item Weight: 63.1 Oz
Number of Pages: 552 Pages
