Description: Gobbledygook Has Gotta Go by John OHayre 1966 Plain Language Movement Gobbledygook Has Gotta Go is a style manual that helped to usher in the Plain Language Movement. Gobbledygook as a term was coined by Texas Congressman Maury Maverick in 1944 who wrote in a memo, "Stay off the gobbledygook language. It only fouls people up. For Lords sake, be short and say what you are talking about Anyone using the words activation and implementation will be shot!" Government employees, such as John O'Hayre, who worked in the US Bureau of Land Management and wrote Gobbledygook Has Gotta Go, admonished his colleagues to stop writing in passive voice because " The reader just won't stay with you.... So if your sentences don't have enough life and vigor to move themselves along, the reader abandons them. [40, p. 62] Rumblings of discontent like O'Hayre's laid the groundwork for more vigorous plain-language efforts from within government in decades to come.
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Binding: Vintage Paperback
Language: English
Special Attributes: Vintage Paperback, 1st Edition, Illustrated
Author: John O’Hayre
Publisher: US Government
Topic: Plain Language Movement
Subject: Grammar
Original/Facsimile: Original
Year Printed: 1966