Global Perspectives on the Strategic Role of Marketing Information Systems by Jo

Description: Global Perspectives on the Strategic Role of Marketing Information Systems by Jose Melchor Medina, Miguel Sahagun, Jorge Alfaro, Fernando Ortiz-Rodriguez Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Focuses on recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this reference is a cutting-edge resource for marketers, entrepreneurs, business leaders, students, librarians, researchers, and academics. Publisher Description A level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians. Author Biography Fernando Ortiz-Rodriguez is a Full Professor and is the Social Science Research Center Director at Tamaulipas Autonomous University. Before this, he was the Executive Director at the International Institute of Studies (IIES); he created the First Business School in Tamaulipas, Mexico, and before this, he was the Information Technology Manager at Emerson Electric, where he developed more than 40 softwares, some of them used globally in Emerson and achieved technology convergence implementing the first efforts on IoT and Industry 4.0 He is a member of National Systems Researchers (SNI) of the National Council of Science and Technology (CONACYT). He published several articles, book chapters, and books in prestigious editorials. He has guided more than fifteen bachelors and five postgraduate theses. Additionally, he has more than ten software patents. He received a Latin-American award (U-Gob) 2021 and 2022 for implementing and developing software to help with Covid-19 diagnosis in Mexico. Details ISBN 1668465914 ISBN-13 9781668465912 Title Global Perspectives on the Strategic Role of Marketing Information Systems Author Jose Melchor Medina, Miguel Sahagun, Jorge Alfaro, Fernando Ortiz-Rodriguez Format Hardcover Year 2023 Pages 387 Publisher IGI Global GE_Item_ID:142155917; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 338.62 USD

Location: Fairfield, Ohio

End Time: 2024-11-11T07:00:46.000Z

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