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Location: Buford, Georgia
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Item must be returned within: 30 Days
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Release Year: 2018
Book Title: Global Brand Strategy : World-Wise Marketing in the Age of Branding
Number of Pages: Xxiv, 319 Pages
Language: English
Publisher: Palgrave Macmillan The Limited
Publication Year: 2018
Topic: Marketing / General, Globalization, Strategic Planning
Illustrator: Yes
Genre: Business & Economics
Item Weight: 16 Oz
Author: Jan-Benedict Steenkamp
Item Length: 8.3 in
Item Width: 5.8 in
Format: Trade Paperback