Description: Global Brand Management : A Guide to Developing, Building and Managing an International Brand, Paperback by Minsky, Laurence; Geva, Ilan, ISBN 0749483601, ISBN-13 9780749483609, Brand New, Free shipping in the US Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.
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Book Title: Global Brand Management : A Guide to Developing, Building and Man
Number of Pages: 328 Pages
Language: English
Publication Name: Global Brand Management : a Guide to Developing, Building and Managing an International Brand
Publisher: Kogan Page, The Limited
Subject: Consumer Guides, Marketing / General, E-Commerce / Internet Marketing, International / General, Sales & Selling / General
Item Height: 0.7 in
Publication Year: 2019
Type: Textbook
Item Weight: 19.4 Oz
Item Length: 9.4 in
Author: Ilan Geva, Laurence Minsky
Subject Area: Référence, Business & Economics
Item Width: 6.6 in
Format: Trade Paperback
