Description: Gamification Marketing for Dummies, Paperback by Chishti, Zarrar, ISBN 1119663970, ISBN-13 9781119663973, Brand New, Free shipping in the US Grow your customer base with games! Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you’ll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data. Games are fun! That’s why gamification is so successful—customers will jump at the chance to play and win your custom-developed marketing game. You’ll connect with your customers and create lasting memories. Whether or not you are ly savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates. Use games to increase customer engagement and marketing results Learn how to choose or commission the right games for your market Plan and execute a successful gamification strategy Learn from data generated inside your game for valuable market insights From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Book Title: Gamification Marketing for Dummies
Number of Pages: 304 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Topic: E-Commerce / Internet Marketing, Commerce
Publication Year: 2020
Item Height: 0.8 in
Illustrator: Yes
Genre: Business & Economics
Item Weight: 14.4 Oz
Item Length: 8.9 in
Author: Zarrar Chishti
Item Width: 7.3 in
Format: Trade Paperback