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Features: EX-LIBRARY
Book Title: From Chinese Brand Culture to Global Brands : Insights from Aesth
Number of Pages: Xii, 219 Pages
Publication Name: From Chinese Brand Culture to Global Brands : Insights from Aesthetics, Fashion and History
Language: English
Publisher: Palgrave Macmillan The Limited
Subject: Marketing / General, Globalization, Commerce, International / General, Economics / Comparative
Item Height: 0.8 in
Publication Year: 2013
Type: Textbook
Item Weight: 139.1 Oz
Item Length: 8.5 in
Author: Janet Borgerson, Jonathan Schroeder, Wu Zhiyan
Subject Area: Political Science, Business & Economics
Item Width: 5.7 in
Format: Hardcover