Frank H Jump- Fading Ad Photographs- M. Rappoport's Music Store

Description: M. Rappoport's Music Store - 4109 Jamaica Avenue near Woodhaven Avenue89-10 Jamaica Avenue, Queens. August 1997. Ad circa 1905. Hung in N-Y Historical Society Exhibition from August to November 1998. 11"x 14" Cibachrome framed This image depicts both opulence and obsolescence. The M. Rappoport's Music store ad is one of the most elaborate and beautifully colored painted ads of the Borough of Queens and was created by the O.J. Gude Company of New York. According to Gude's great-great-grandson Julian Seery Gude, "O.J. made his mark in a time of great change, where modern technological advances were having life-changing impacts on people and societies the world round." Prominently featured in this mural ad are the "victrola" and the flat disk phonograph, both examples of the most technologically advanced medium for playing sound recordings in its day. In an online article published by the Digital Journalist, Frank Jump explains the process of discovery the day he uncovered this beauty:FRANK JUMP: Vincenzo's niece from Italy (Concetta) was visiting us in August 97 and asked me how I find these signs. Rather than sit and explain, I suggested we get in the car and I'd show her. We drove from Howard Beach, Queens, up Woodhaven Blvd while I told her about ringing people's doorbells and hanging out of their windows while they held my legs- or talking my way into office buildings in Manhattan with the claim of having an appointment with someone on the thirteenth floor. I spotted a construction site off of Jamaica Avenue and I said it looked promising. I broke the plywood door that was held by a large link chain and there it was. Concetta claimed I had staged the whole thing. She couldn't believe that I had just found it on our little expedition. People from adjacent homes walked into their backyards and told me they were glad someone was documenting the sign. It was covered by a RiteAid pharmacy within weeks after I took the shot. - Digital Journalist dot org ABOUT THE ARTIST: Frank H. Jump conceived The Fading Ad Campaign as a photographic project documenting vintage mural ads on building brick faces in New York City spanning nearly a century. It has become a metaphor for survival since, like the artist, many of these ads have long outlived their expected life span. Although this project doesn’t deal directly with HIV/AIDS, it is no accident Jump has chosen to document such a transitory and evanescent subject. Of the countless ads Jump has photographed, many have already been covered up, vandalized, or destroyed. But still many silently cling to the walls of buildings, barely noticed by the rushing passersby. Jump is a retired NYC educator and his work has been exhibited throughout the last 30 years from the N-Y Historical Society to venues in Brooklyn and as far as Athens Greece during the Summer Olympics in 2006, and more recently at the Neon Museum of Philadelphia in 2021.This unique photograph by Frank H Jump captures the essence of street art and vintage hand-painted mural ads through the subject of ghost signs. The photograph depicts one of the most opulent and well-preserved fading ads in New York City, the M. Rappoport's Music Store, and was taken using the Cibachrome production technique in the 1990s. The photographer's eye for detail and composition make this a one-of-a-kind (OOAK) piece, ideal for art enthusiasts and collectors alike. The photograph showcases the beauty and allure of ghost signs, depicting the history and evolution of urban landscapes through the years. The piece is perfect for those interested in street art and advertising, with a keen eye for detail and appreciation for the historical significance of fading ads. This rare find is a must-have for any art collection.

Price: 750 USD

Location: Milton, Delaware

End Time: 2024-12-23T17:18:39.000Z

Shipping Cost: N/A USD