Description: Fashion Brand Internationalization by Byoungho Jin, Elena Cedrola The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds. Back Cover The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds. Author Biography Byoungho Jin is Putnam and Hayes Distinguished Professor in the Department of Consumer, Apparel, and Retail Studies at the University of North Carolina, Greensboro, USA. Dr Jins research area focuses on international apparel retailing and branding. She has a visiting scholar invitation from King Saud University, Saudi Arabia and the University of Macerata, Italy. Elena Cedrola is Associate Professor at the University of Macerata, Italy, where she teaches Management and International Marketing. She is also Professor at the Catholic University of Milan, Italy. Dr Cedrolas research area focuses on SMEs internationalization and Country of Origin Effect. She has been Visiting Scholar at the Beijing Normal University, China and at the Paris IV University, France. Table of Contents 1. Overview of Fashion Brand Internationalization: Theories and Trends.- 2. Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry.- 3. Diesel: An Unconventional, Innovative, International Lifestyle, Italian Company.- 4. The Internationalization Trajectory of Bossini: A Fashion Retailing Enterprise from Hong Kong.- 5. Beaucre Merchandising Co., Ltd.: A Successfully Internationalizing Korean Apparel Company. Feature Presents small yet global case studies on representative fashion brands in Europe and Asia Explores successful cases that utilize active internationalization in the fashion and retail industries Includes interviews with key informants of brands, conducted by native scholars of each brands country of origin Details ISBN1137523360 Publisher Palgrave Macmillan Year 2016 ISBN-10 1137523360 ISBN-13 9781137523365 Format Hardcover Short Title FASHION BRAND INTERNATIONALIZA Language English Media Book Pages 142 Publication Date 2016-06-30 Edition 1st Imprint Palgrave Pivot Subtitle Opportunities and Challenges Place of Publication Basingstoke Country of Publication United Kingdom Edited by Elena Cedrola DOI 10.1057/978-1-137-52337-2 UK Release Date 2016-06-30 AU Release Date 2016-06-30 NZ Release Date 2016-06-30 Author Elena Cedrola Edition Description 1st ed. 2016 Series Palgrave Studies in Practice: Global Fashion Brand Management Alternative 9781349706358 DEWEY 687.0688 Audience Professional & Vocational Illustrations 16 Illustrations, color; XVIII, 142 p. 16 illus. in color. We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:130876452;
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ISBN-13: 9781137523365
Book Title: Fashion Brand Internationalization
Item Height: 210 mm
Item Width: 148 mm
Author: Byoungho Jin, Elena Cedrola
Publication Name: Fashion Brand Internationalization: Opportunities and Challenges
Format: Hardcover
Language: English
Publisher: Palgrave Macmillan
Subject: Marketing, Business
Publication Year: 2016
Type: Textbook
Item Weight: 348 g
Number of Pages: 142 Pages
