Events Management by Glenn A.J. Bowdin (13th Edition)

Description: Events Management by Glenn A.J. Bowdin (13th Edition) This book serves as a comprehensive guide to the practices of planning, managing, and staging events, offering valuable insights for both students and professionals. It:Introduces key concepts in event planning and management.Presents the study of events management within an academic framework.Discusses essential components for staging an event, from creation to evaluation.Examines the events industry within a broader business context, including its impacts and the role of event tourism.Provides an effective guide for event producers, with learning objectives and review questions to reinforce understanding. Each chapter is enriched with real-life case studies, demonstrating key concepts and bridging theory with practical application. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show, and Glastonbury Festival. The text is carefully structured to enhance learning and prepares readers to tackle challenges in event management by covering:A systematic approach to organizing successful events, addressing aspects such as staging, logistics, marketing, human resource management, budgeting, risk management, impacts, evaluation, and reporting.Fully revised and updated content, including new chapters on sustainable development and events, expanded discussions on marketing, legal issues, risk, and health and safety management.A companion website for lecturers and students, featuring PowerPoint slides, additional case studies, and multiple-choice questions to support teaching and learning.

Price: 14.99 USD

Location: Cedarhurst, New York

End Time: 2025-01-22T09:21:40.000Z

Shipping Cost: N/A USD