Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Ethnography At WorkISBN13:9781845204983ISBN10:1845204980Author:Moeran, Brian (Author)Description:Ethnography At Work Follows The Experiences Of The Author As A Participant Observer In The Day-To-Day Running Of A Japanese Advertising Agency The Book Reveals The Intricate Behind-The-Scenes Planning, Discussion, Negotiations And Strategies Needed To Ensure That The Agency's Presentation To A Potential Client Will Be Preferred Over That Of A Rival Firm The Book Shows How Detailed Ethnography Can Lead To An Understanding Of Numerous Different, But Interlocking, Theoretical Issues It Demonstrates How Ethnography Can Travel Beyond The Academic Realm And Be Used By Business Personnel To Heighten Their Understanding Of Their Companies' Organizational Structures, Strategies And Daily Work Practices Asking Crucial Questions About The Role Of The Anthropologist In The Field, Ethnography At Work Introduces Students To Ways In Which Anthropologists Study Social Systems In Business Binding:Paperback, PaperbackPublisher:BLOOMSBURY 3PLPublication Date:2007-09-01Weight:0.58 lbsDimensions:0.42'' H x 9.14'' L x 6.46'' WNumber of Pages:152Language:English
Price: 52.52 USD
Location: USA
End Time: 2024-10-24T12:57:41.000Z
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Book Title: Ethnography At Work
Number of Pages: 168 Pages
Language: English
Publication Name: Ethnography at Work
Publisher: Bloomsbury Publishing
Publication Year: 2007
Subject: Anthropology / Cultural & Social, Anthropology / General
Item Height: 0.3 in
Item Weight: 8.6 Oz
Type: Textbook
Subject Area: Social Science
Author: Brian Moeran
Item Length: 9.2 in
Item Width: 6.1 in
Format: Trade Paperback
