Description: Ethics in Marketing and Communications : Towards a Global Perspective, Hardcover by Mckinley, Mary M. (EDT), ISBN 0230358551, ISBN-13 9780230358553, Brand New, Free shipping in the US This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
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Book Title: Ethics in Marketing and Communications : Towards a Global Perspec
Author: Mckinley, Mary M. (EDT)
Language: English
