Essentials of Marketing Research with Qualtrics Printed Access Ca

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Book Title: Essentials of Marketing Research with Qualtrics Printed Access Ca

Number of Pages: 480 Pages

Language: English

Publication Name: Essentials of Marketing Research (With Qualtrics Printed Access Card)

Publisher: Cengage South-Western

Item Height: 0.9 in

Subject: Marketing / General, Marketing / Research

Publication Year: 2012

Type: Textbook

Item Weight: 32.9 Oz

Subject Area: Business & Economics

Author: Barry J. Babin, William G. Zikmund

Item Length: 10.9 in

Item Width: 8.4 in

Format: Trade Paperback