Essays on congruence theory in marketing: Special focus on digital products and

Description: Essays on congruence theory in marketing by Robér Rollin Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Therefore his thesis seeks to answer which product attributes have an impact on consumers product evaluation, and purchase intention. Publisher Description Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumers interaction with a digital product is always mediated by technology. Therefore, consumers cannot directly judge the quality through "touch and feel" experiences. This book diminishes the ability to evaluate digital products. Therefore his thesis seeks to answer which product attributes have an impact on consumers product evaluation, and purchase intention. Author Biography Robér Rollin works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses on social media, digital marketing and consumer behaviour. Details ISBN 3658393637 ISBN-13 9783658393632 Title Essays on congruence theory in marketing Author Robér Rollin Format Paperback Year 2022 Pages 168 Edition 1st Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG GE_Item_ID:141080815; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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