Description: Entrepreneurship and Small Business Management in the Hospitality Industry, Hardcover by Lee-Ross, Darren; Lashley, Conrad, ISBN 1138131598, ISBN-13 9781138131590, Brand New, Free shipping in the US Small businesses are the backbone of the tourism and hospitality industry and, depending on which statistics one uses, represent somewhere between 75 to 95 percent of all firms globally in this sector. The number of entrepreneurs has dramatically and uniformly increased globally over the last ten years.Divided into four sections, Entrepreneurship and Small Business Management in the Hospitality Industry takes an intuitive step-bystep progression through each stage of the entrepreneurial process: context, theoretical perspectives and definitions; Concept to reality; The business plan; Growth and the future.Ideal for students at any level, the chapters of this book invite you to ponder upon your reading through a series of 'reflective practice’ activities. These, along with case studies, clearly defined chapter objectives, reflections, role-play activities and experiential exercises, allow you to both think actively about themes, concepts and issues and then apply them to a number of suggested scenarios. Perfect preparation for the up-and-coming entrepreneur!
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Book Title: Entrepreneurship and Small Business Management in the Hospitality
Number of Pages: 308 Pages
Language: English
Publication Name: Entrepreneurship and Small Business Management in the Hospitality Industry
Publisher: Taylor & Francis Group
Subject: Entrepreneurship, Industries / Hospitality, Travel & Tourism, Management, Small Business
Publication Year: 2015
Item Weight: 16 Oz
Type: Textbook
Subject Area: Business & Economics
Item Length: 9.2 in
Author: Conrad Lashley, Darren Lee-Ross
Item Width: 7.5 in
Format: Hardcover
