Description: Entrepreneurial Strategic Decision-MakingA Cognitive Perspective Author(s): Patrick A.M. Vermeulen, Petru L. Curseu Format: Paperback Publisher: Edward Elgar Publishing Ltd, United Kingdom Imprint: Edward Elgar Publishing Ltd ISBN-13: 9781849801584, 978-1849801584 Synopsis Strategic choices made by entrepreneurs have major consequences for SME performance. This book explores the factors that influence entrepreneurial strategic decisions using a cognitive theoretical framework. The proposed model, based on a dual processing approach, integrates motivation, emotions and information processing modes and is tested in several empirical studies. The results show the model's potential for furthering interesting research agendas in entrepreneurial cognition research. The authors also reveal that entrepreneurial cognitions can be elicited and represented in the form of cognitive maps. The structural complexity of the cognitive maps (cognitive complexity) is an important prerequisite of effective strategic decisions and is a core concept for the advancement of our knowledge in entrepreneurial cognition. The book is an informed and interesting exploration of entrepreneurial cognition with both theoretical and methodological contributions to this field of research. Entrepreneurial Strategic Decision-Making will be of great interest to undergraduate students and academics in the field of entrepreneurship. Policymakers will learn from this book to understand the distinctions between various types of entrepreneurial decision-makers and the way they make strategic decisions.
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Book Title: Entrepreneurial Strategic Decision-Making
Item Height: 234 mm
Item Width: 156 mm
Author: Patrick A.M. Vermeulen, Petru L. Curseu
Publication Name: Entrepreneurial Strategic Decision-Making: a Cognitive Perspective
Format: Paperback
Language: English
Publisher: Edward Elgar Publishing LTD
Subject: Management, Business
Publication Year: 2010
Type: Textbook
Number of Pages: 264 Pages
