Description: Effective Sales EnablementAchieve sales growth through collaborative sales and marketing Author(s): Pam Didner, Pam Didner Format: Paperback Publisher: Kogan Page Ltd, United Kingdom Imprint: Kogan Page Ltd ISBN-13: 9780749483647, 978-0749483647 Synopsis Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function. Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth. Effective Sales Enablement shows you how to: - Understand trends that impact sales professionals and how to take advantage of them - Become a better marketer with creative ideas on how to support sales - Integrate sales elements into select marketing programmes - and vice versa - Assemble a first-class sales enablement team - Leverage technology to better integrate sales and marketing
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Book Title: Effective Sales Enablement
Number of Pages: 256 Pages
Language: English
Publication Name: Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales and Marketing
Publisher: Kogan Page LTD
Publication Year: 2018
Subject: Management, Marketing, Business
Item Height: 233 mm
Item Weight: 400 g
Type: Textbook
Author: Pam Didner
Item Width: 157 mm
Format: Paperback
