Description: E-MarketingMarketing 04.03 Author(s): Steve Shipside Format: Paperback Publisher: John Wiley and Sons Ltd, United Kingdom Imprint: Capstone Publishing Ltd ISBN-13: 9781841121994, 978-1841121994 Synopsis Fast track route to mastering all aspects of e-marketing Covers all the key techniques for successful e-marketing, fromaffiliation marketing to e-mail alerts, and from viral marketing tobanner ads Examples and lessons from some of the world's most successfulbusinesses, including Hotmail, Pepsi and Honda, and ideas from thesmartest thinkers, including Christopher Locke and Seth Godin Includes a glossary of key concepts and a comprehensive resourcesguide ExpressExec is a unique business resource of one hundred [url] books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making iteasy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.
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Book Title: E-Marketing
Number of Pages: 116 Pages
Publication Name: E-Marketing: Marketing 04.03
Language: English
Publisher: John Wiley & Sons AND Sons LTD
Item Height: 228 mm
Subject: Computer Science, Marketing, Business
Publication Year: 2001
Type: Textbook
Item Weight: 192 g
Author: Steve Shipside
Item Width: 153 mm
Series: Express Exec
Format: Paperback
