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Book Title: Dynamics of International Advertising : Theoretical and Practical
Number of Pages: 342 Pages
Publication Name: Dynamics of International Advertising : Theoretical and Practical Perspectives
Language: English
Publisher: Lang A&G International Academic Publishers, Peter
Subject: Marketing / General, International / Marketing, Advertising & Promotion
Publication Year: 2006
Features: Revised
Type: Textbook
Item Weight: 21.5 Oz
Subject Area: Business & Economics
Item Length: 9.1 in
Author: Barbara Mueller
Item Width: 6.3 in
Format: Trade Paperback
